John Berger 'Men look at women. Women watch themselves being looked at' 

(Berger J. Ways of seeing, Men act and women appear' 1972)

Cindy Sherman, Untitled Film Series and the role play of Gender

Cindy Sherman uses herself as the subject to transform into multiple identities of a woman, using common visual codes recognized under the male gaze. These codes are what is percieved to 'feminine' by the viewer.

Her work in her Untitled film series shows a variety of female sterotypes based around the 1960's. Suggesting there is no innate biological identity; that gender is unstable and constructed by the individual.

Feminism is created by the woman to hide her power from the male gaze.